A studio for shipping
beautiful products.
Smashing Studio is a design and development practice based in Zagreb. I partner with product teams and founders to design interfaces, build web platforms, and ship WordPress solutions that actually work.
Selected projects
A selection of projects where I combined UX, UI, and development to solve real problems and deliver measurable impact.
WPML Translation Dashboard Redesign
Over time, the dashboard grew into a powerful but fragmented system. Users could translate content, manage languages, control automation, and monitor costs, but these actions were spread across different mental models and disconnected UI patterns.
WPML Advanced Translation Editor Redesign
The previous version of the editor was powerful but difficult to use at scale. It relied on a multi-column layout, scattered controls, and unclear interaction patterns that slowed down both manual and assisted translation.
Everything between an idea and production.
UI / Product Design
Clean, modern, and engaging interfaces that balance usability with a polished, memorable visual identity.
- + Discovery & scoping
- + Design system
- + Flows & prototypes
- + Hand-off & QA
UX Design
Research-driven workflows and wireframes that put people first—ensuring every interaction feels natural and intuitive.
- + Identity
- + Typography
- + Guidelines
- + Web & social toolkit
Front-end Development
Pixel-perfect, responsive websites built with modern technologies to deliver speed, accessibility, and reliability.
- + Marketing sites
- + Web apps
- + Design-to-code
- + Performance
CMS (WordPress & Webflow)
Custom WordPress/Webflow solutions tailored to your business needs, easy to manage, scalable, and ready to grow with you.
- + Fractional design lead
- + Roadmap support
- + Design ops
- + Retainer
From kick-off
to keystroke.
A predictable, four-step engagement. No overproduced decks. No agency theatre. Async by default, deeply collaborative when it counts.
- 01 1 week
Discover
A focused discovery sprint — audits, calls, and questions. I leave with a written brief and a plan.
- 02 2–4 weeks
Design
Concepts, system, flows. Weekly demos. You get Figma access from day one.
- 03 4–6 weeks
Build
I engineer the result in your stack — or mine. Production code, no throwaway prototypes.
- 04 ongoing
Ship & iterate
Launch, measure, iterate. Most clients stay on retainer for the next quarter.
One person.
No middle layer.
Smashing is an independent design and development studio run by one person. You work directly with the person doing the work - every call, every commit, every pixel.
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01One person, end to end
Strategy, design, code, ship — all from the same hands. Nothing lost in translation between roles.
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02Small scope, high attention
I keep engagements focused so decisions move quickly and the work stays sharp.
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03Ship, then iterate
I’d rather launch a strong v1 in six weeks than still be refining a v2 in Figma six months later.
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04You own what I build
Code, components, design tokens, and content are handed off cleanly so your team can own and evolve the product after I leave.
- designFigma · Webflow · Responsive
- frontendReact · HTML/SCSS/JS · Tailwind/Bootstrap
- wordpressCustom · ACF · CPT · Elementor
- AI-assisted workflowClaude Code · ChatGPT · Loveable
Latest from Dribbble
A live feed of in-progress UI explorations, type studies and brand fragments.
“His attention to detail stood out, often spotting flaws and guiding us on how to improve. What I valued most was his flexibility. He understood code limitations and always found solutions that balanced excellent UX with practical implementation.”
Got something serious to ship? Let’s talk.
One operator, end to end. Tell me what you’re building — I’ll reply within a working day with honest feedback and next steps.
Something went wrong. Please try again or email info@smashingstudio.hr.
Brief received.
Thanks. I’ll write back to within a working day with questions, a rough plan, and next steps.
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